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We also had fun getting to know our followers, and inspired fellows in the agroecology sector to join the campaign along the way. \u003c/p>\u003cp >The campaign also helped establish a strong bond between the YALTA initiative and social media influencers. Learn more from a good example of \u003ca rel=\"noopener external\" href=\"https://www.linkedin.com/in/calebkaruga/?originalSubdomain=ke\" target=\"_self\">\u003cu >Caleb Keruga\u003c/u>\u003c/a>.\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"e1LzTVBplRJ","content":{"text":"\u003ch2 >\u003cstrong >These are only some of the results. \u003c/strong>\u003c/h2>\u003ch2 >\u003cstrong >Here we go! \u003c/strong>\u003c/h2>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"e09E6ot-_76","content":{"text":"\u003ch3 >\u003ca target=\"_self\" rel=\"noopener external\" href=\"https://www.facebook.com/YALTA.Initiative\">\u003cu >@Yaltainitiative | 1000\u003c/u>\u003c/a>\u003cu > \u003c/u>\u003ca target=\"_self\" rel=\"noopener external\" href=\"https://www.facebook.com/YALTA.Initiative\">\u003cu >followers\u003c/u>\u003c/a>\u003c/h3>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eL7i-8Jbdkh","content":{"src":"ejlVFLoDCs"},"type":"image","cl":"image"},{"key":"eV_plJ5zvOB","type":"section","children":["e2d9wwrm3Au","eIi_7ISbyI1","e0X9J-eTMfV","eM24Wnk85mc","ed410aLLq-J","eANlQ9DOf6V","eMaX-bO7pxt","e1LzTVBplRJ","e09E6ot-_76","eL7i-8Jbdkh"],"cl":"section"},{"key":"eFRFXty1_md","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"e68ZqCyW3jS","content":{"text":"\u003ch2 >AWARENESS CAMPAIGNS IN THE DIFFERENT COUNTRIES\u003c/h2>"},"type":"text","actions":["eFRFXty1_md"],"cl":"text pgUA8QRpZQ"},{"key":"ep4MlWp-qb2","type":"wu8uG6mrVuI","children":["e68ZqCyW3jS"],"cl":"wu8uG6mrVuI"},{"key":"eyABtR3b3XA","content":{"linkText":"Instagram Campaign","link":{"mode":2,"href":"https://www.instagram.com/tv/CI3Ggb4AkxB/?utm_source=ig_web_copy_lin","target":true}},"type":"w3tbowgsq-","cl":"w3tbowgsq-"},{"key":"ebLzwW_A8a9","content":{"text":"\u003cp>\u003c/p>"},"type":"text","cl":"text"},{"key":"eYSTIzffTd6","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/THT-SgGuaQ.39dnbelcf.360.webm-00001.png","sources":[{"duration":178,"format":"video/mp4","width":1280,"url":"https://vimeo.com/557160067","height":720}],"scrollingSource":{"duration":178,"width":1280,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/THT-SgGuaQ.39dnbelcf_scroll.mp4","height":720},"name":"Making Agriculture sexy again.mp4","key":"THT-SgGuaQ"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"eoyeNnyrtXm","content":{"text":"\u003cp >Comedian Arthur Nkusi talks agriculture with young people in the streets of Kigali. Since Agriculture is the backbone of Rwanda's economy, '\u003cem >why are the youth not jumping on it?'.\u003c/em>\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"evm-DHjz8Nz","content":{"text":"\u003cp >\u003cstrong >Video: Making Agriculture Sexy Again\u003c/strong>\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"elpF4e7McCd","type":"frame","children":["eyABtR3b3XA","ebLzwW_A8a9","eYSTIzffTd6","eoyeNnyrtXm","evm-DHjz8Nz"],"cl":"frame"},{"key":"e5PLSYMCrIE","content":{"linkText":"Instagram Campaign","link":{"mode":2,"href":"https://www.instagram.com/tv/CI3Ggb4AkxB/?utm_source=ig_web_copy_lin","target":true}},"type":"w3tbowgsq-","cl":"w3tbowgsq-"},{"key":"el6eOOVi4vc","content":{"text":"\u003cp>\u003c/p>"},"type":"text","cl":"text"},{"key":"eoNhcUeKWHp","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/sR5sOgZF8r.3a0e7b2ri.360.webm-00001.png","sources":[{"duration":285,"format":"video/mp4","width":202,"url":"https://film.vev.design/10Jyew2jQg/sR5sOgZF8r.3a0e7b2ri.mp4","height":360},{"duration":285,"width":202,"format":"video/webm","url":"https://film.vev.design/10Jyew2jQg/sR5sOgZF8r.3a0e7b2ri.webm","height":360}],"scrollingSource":{"duration":285,"format":"video/mp4","width":202,"url":"https://film.vev.design/10Jyew2jQg/sR5sOgZF8r.3a0e7b2ri_scroll.mp4","height":360},"name":"Y2Mate.is - Arthur goes green and visits Dominique-D5SV0IerlVs-240p-1654396519760.mp4","key":"sR5sOgZF8r"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"e9KyACJNV6T","content":{"text":"\u003cp >Farming is a business and there are many options. Dominique is an earth worm and cricket breeder.\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"e2vX0af3UDS","content":{"text":"\u003cp >\u003cstrong >Video: Arthur goes green and visits Dominique\u003c/strong>\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"e13RtEijtYa","type":"frame","children":["e5PLSYMCrIE","el6eOOVi4vc","eoNhcUeKWHp","e9KyACJNV6T","e2vX0af3UDS"],"cl":"frame"},{"key":"eImhgy6pyuY","type":"frame","children":["elpF4e7McCd","e13RtEijtYa"],"cl":"frame"},{"key":"evD0Yzs0zxr","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eHFDcJsX--F","content":{"text":"\u003ch2 >\u003cstrong >RWANDA\u003c/strong>\u003c/h2>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch3 >\u003c/h3>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch4 >\u003c/h4>"},"type":"text","actions":["evD0Yzs0zxr"],"cl":"text pgUA8QRpZQ"},{"key":"eQOHJSJ_JSA","type":"frame","children":["eHFDcJsX--F"],"cl":"frame"},{"key":"e5jiOIf6NSV","type":"wu8uG6mrVuI","children":["eImhgy6pyuY","eQOHJSJ_JSA"],"cl":"wu8uG6mrVuI"},{"key":"eIzUoPBySOf","content":{"text":"\u003cp>\u003c/p>"},"type":"text","cl":"text"},{"key":"eVJHIG23R6h","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/-ZojmI3Noc.3a2ajno1l.360.webm-00001.png","sources":[{"duration":141,"width":360,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/-ZojmI3Noc.3a2ajno1l.mp4","height":360},{"duration":141,"width":360,"format":"video/webm","url":"https://film.vev.design/10Jyew2jQg/-ZojmI3Noc.3a2ajno1l.webm","height":360}],"scrollingSource":{"duration":141,"format":"video/mp4","width":360,"url":"https://film.vev.design/10Jyew2jQg/-ZojmI3Noc.3a2ajno1l_scroll.mp4","height":360},"name":"Y2Mate.is - Caleb Karuga visits a Black Soldier Fly farm-NagaTTlE5YI-360p-1658332615341.mp4","key":"-ZojmI3Noc"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"ecFKVkkjcEs","content":{"text":"\u003cp >Caleb Karuga visits agripreneurs who farm with agroecological principles. Jannifer produces high protein animal feed that also has antibacterial activity that inhibits diseases.\u003c/p>\u003cp >\u003cbr />\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eJMpP3HxIkL","content":{"text":"\u003cp >\u003cstrong >Video: Caleb Karuga Visits a Black Soldier Fly Farm\u003c/strong>\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"ed3nDAft7ih","type":"frame","children":["eIzUoPBySOf","eVJHIG23R6h","ecFKVkkjcEs","eJMpP3HxIkL"],"cl":"frame"},{"key":"eLztPz7pG3G","content":{"text":"\u003cp>\u003c/p>"},"type":"text","cl":"text"},{"key":"eamBHIemfgN","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019.360.webm-00001.png","sources":[{"duration":241,"width":640,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019.mp4","height":360},{"duration":241,"width":640,"format":"video/webm","url":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019.webm","height":360}],"scrollingSource":{"duration":241,"format":"video/mp4","width":640,"url":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019_scroll.mp4","height":360},"name":"Y2Mate.is - What is agroecology-kxtZgAn1Ws8-360p-1654732306713.mp4","key":"YtB0RboHuS"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"e2m1PPSEcbY","content":{"text":"\u003cp >Caleb Karuga and Janet Machuka set out to find out more about agroecology. They talk to people on the street and they talk to farmers. Does agriculture pay?  \u003c/p>\u003cp >\u003cbr />\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eWyRq8fBsiv","content":{"text":"\u003cp >\u003cstrong >Video: What is Agroecology?\u003c/strong>\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eu1mBrDczVl","type":"frame","children":["eLztPz7pG3G","eamBHIemfgN","e2m1PPSEcbY","eWyRq8fBsiv"],"cl":"frame"},{"key":"enwn3vljg0s","type":"frame","children":["ed3nDAft7ih","eu1mBrDczVl"],"cl":"frame"},{"key":"ehPfZobnJ65","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"euVQ1hQraD4","content":{"text":"\u003ch2 >\u003cstrong >KENYA\u003c/strong>\u003c/h2>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch3 >\u003c/h3>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch4 >\u003c/h4>"},"type":"text","actions":["ehPfZobnJ65"],"cl":"text pgUA8QRpZQ"},{"key":"erPjZWjqfgQ","type":"frame","children":["euVQ1hQraD4"],"cl":"frame"},{"key":"erC_yQk8dHp","content":{"text":"\u003cp >An example comment on Twitter is as follows: \u003c/p>\u003cp >\u003cem >'What is\u003c/em>\u003ca target=\"_blank\" href=\"https://mobile.twitter.com/hashtag/agroecology?src=hashtag_click\">\u003cem > #agroecology\u003c/em>\u003c/a>\u003ca target=\"_blank\" href=\"https://mobile.twitter.com/JacobAbere\">\u003cem >?\u003c/em>\u003c/a>\u003ca target=\"_blank\" href=\"https://mobile.twitter.com/CalebKaruga\">\u003cem > @CalebKaruga\u003c/em>\u003c/a>\u003cem > you do know how to grab the attention of young farmers, great to see Beverly\u003c/em>\u003ca target=\"_blank\" href=\"https://mobile.twitter.com/olenkere\">\u003cem > @olenkere\u003c/em>\u003c/a>\u003cem > featured & I'm not amused you visited her farm before I did.'\u003c/em>\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eYH7BRHEgaf","content":{"text":"\u003cp >For Twitter, a good example is of two tweets that reached more than 51,000 people in one day! The engagement was also offline as some people came to Caleb’s farm for more information on how Agroecology impacts their lives. \u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eZRB4zQWrsD","content":{"text":"\u003cp >\u003cstrong >Kenya was a great success, among young people interested in Agriculture. \u003c/strong>\u003c/p>\u003cp >\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"ejl9jrDR9UB","type":"frame","children":["erC_yQk8dHp","eYH7BRHEgaf","eZRB4zQWrsD"],"cl":"frame"},{"key":"ePCkGSO7ON7","type":"wu8uG6mrVuI","children":["enwn3vljg0s","erPjZWjqfgQ","ejl9jrDR9UB"],"cl":"wu8uG6mrVuI"},{"key":"evsf3f80Hpr","content":{"text":"\u003cp>\u003c/p>"},"type":"text","cl":"text"},{"key":"erTYQepEBqx","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/NATOD8G0yg.3a2aqnaqb.360.webm-00001.png","sources":[{"duration":227,"width":640,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/NATOD8G0yg.3a2aqnaqb.mp4","height":360},{"duration":227,"format":"video/webm","width":640,"url":"https://film.vev.design/10Jyew2jQg/NATOD8G0yg.3a2aqnaqb.webm","height":360}],"name":"Y2Mate.is - Which tomato is grown on an agroecology farm-mOAoKOayHJk-360p-1658337697306.mp4","key":"NATOD8G0yg"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"e9VQvfnfpf5","content":{"text":"\u003cp >Food blogger Rogers Balamaga sets out to find out why a tomato from an agroecology farm is so different. He talks to people on the street as well as experts. He discovers how agroecology contributes to healthy food. \u003c/p>\u003cp >\u003cbr />\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eqQjIJLagRq","content":{"text":"\u003cp >\u003cstrong >Video: Which Tomato is Grown on an Agroecology Farm?\u003c/strong>\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eMfND48eN0K","type":"frame","children":["evsf3f80Hpr","erTYQepEBqx","e9VQvfnfpf5","eqQjIJLagRq"],"cl":"frame"},{"key":"eqwyh133mKS","type":"frame","children":["eMfND48eN0K"],"cl":"frame"},{"key":"eBcD8Tqz1wc","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eI-xuXwcFZD","content":{"text":"\u003ch2 >\u003cstrong >UGANDA\u003c/strong>\u003c/h2>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch3 >\u003c/h3>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch4 >\u003c/h4>"},"type":"text","actions":["eBcD8Tqz1wc"],"cl":"text pgUA8QRpZQ"},{"key":"eu2-xQjPhxi","type":"frame","children":["eI-xuXwcFZD"],"cl":"frame"},{"key":"e-99Kn53VhN","type":"wu8uG6mrVuI","children":["eqwyh133mKS","eu2-xQjPhxi"],"cl":"wu8uG6mrVuI"},{"key":"eVqig6zvyuW","content":{"linkText":"Instagram Campaign","link":{"mode":2,"href":"https://www.instagram.com/tv/CI3Ggb4AkxB/?utm_source=ig_web_copy_lin","target":true}},"type":"w3tbowgsq-","cl":"w3tbowgsq-"},{"key":"eldOPE-XE8Z","content":{"text":"\u003cp>\u003c/p>"},"type":"text","cl":"text"},{"key":"eRDGflo5UtK","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.360.webm-00001.png","sources":[{"duration":204,"format":"video/mp4","width":640,"url":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.mp4","height":360},{"duration":204,"width":640,"format":"video/webm","url":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.webm","height":360}],"name":"Y2Mate.is - YALTA launches first local vegetable seeds bank-TCOl7--8M3M-360p-1658337408204.mp4","key":"WPFf9N1GJP"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"edW1iRkSEWa","content":{"text":"\u003cp >The YALTA social media ambassadors participated in the launch of the first local vegetable seeds bank in Ethiopia, to inspire young people to use social media to learn and share information on the benefits of farming with agroecology principles.\u003c/p>\u003cp >\u003cbr />\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eFofj1IDJg9","content":{"text":"\u003cp >\u003cstrong >Video: YALTA Launches First Local Vegetable Seeds Bank\u003c/strong>\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"ee92DTuSi30","type":"frame","children":["eVqig6zvyuW","eldOPE-XE8Z","eRDGflo5UtK","edW1iRkSEWa","eFofj1IDJg9"],"cl":"frame"},{"key":"er4nR1DXdz_","content":{"linkText":"Instagram Campaign","link":{"mode":2,"href":"https://www.instagram.com/tv/CI3Ggb4AkxB/?utm_source=ig_web_copy_lin","target":true}},"type":"w3tbowgsq-","cl":"w3tbowgsq-"},{"key":"eyX1NFyPW9F","content":{"text":"\u003cp>\u003c/p>"},"type":"text","cl":"text"},{"key":"enlIIlumps6","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/eYR_PVSRv8.3a2apq6il.360.webm-00001.png","sources":[{"duration":236,"width":426,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/eYR_PVSRv8.3a2apq6il.mp4","height":240},{"duration":236,"format":"video/webm","width":426,"url":"https://film.vev.design/10Jyew2jQg/eYR_PVSRv8.3a2apq6il.webm","height":240}],"scrollingSource":{"duration":236,"width":426,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/eYR_PVSRv8.3a2apq6il_scroll.mp4","height":240},"name":"Y2Mate.is - Fresh food close to the city-NUjlo78Lr1k-240p-1658337082916.mp4","key":"eYR_PVSRv8"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"eqMPWj02URe","content":{"text":"\u003cp >Do you know where your food comes from? 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Does agriculture pay?  \u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eQP0Tche_u-","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019.360.webm-00001.png","sources":[{"duration":241,"width":640,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019.mp4","height":360},{"duration":241,"width":640,"format":"video/webm","url":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019.webm","height":360}],"scrollingSource":{"duration":241,"width":640,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019_scroll.mp4","height":360},"name":"Y2Mate.is - What is agroecology-kxtZgAn1Ws8-360p-1654732306713.mp4","key":"YtB0RboHuS"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"elgVUvHb51S","content":{"text":"\u003cp >\u003cstrong >Video: Caleb Karuga visits a Black Soldier Fly farm\u003c/strong>\u003c/p>\u003cp >Caleb Karuga visits agripreneurs who farm with agroecological principles. Jannifer produces high protein animal feed that also has antibacterial activity that inhibits diseases.\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"ekaGPDKRlqm","content":{"text":"\u003cp >\u003cstrong >Kenya was a great success, among young people interested in Agriculture. \u003c/strong>\u003c/p>\u003cp >For Twitter, a good example is of two tweets that reached more than 51,000 people in one day! The engagement was also offline as some people came to Caleb’s farm for more information on how Agroecology impacts their lives. \u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eIlHijbF0y7","content":{"linkText":"Caleb on Twitter","link":{"mode":2,"href":"https://twitter.com/CalebKaruga/status/1392393462377553923?s=20","target":true}},"type":"w3tbowgsq-","cl":"w3tbowgsq-"},{"key":"egx9jFvoOpM","content":{"linkText":"Caleb on Facebook","link":{"mode":2,"href":"https://www.facebook.com/YALTA.Initiative/posts/340089471020591","target":true}},"type":"w3tbowgsq-","cl":"w3tbowgsq-"},{"key":"esIzNI8pn8H","content":{"text":"\u003cp >An example comment on Twitter is as follows: \u003c/p>\u003cp >\u003cem >'What is\u003c/em>\u003ca target=\"_blank\" href=\"https://mobile.twitter.com/hashtag/agroecology?src=hashtag_click\">\u003cem > #agroecology\u003c/em>\u003c/a>\u003ca target=\"_blank\" href=\"https://mobile.twitter.com/JacobAbere\">\u003cem >?\u003c/em>\u003c/a>\u003ca target=\"_blank\" href=\"https://mobile.twitter.com/CalebKaruga\">\u003cem > @CalebKaruga\u003c/em>\u003c/a>\u003cem > you do know how to grab the attention of young farmers, great to see Beverly\u003c/em>\u003ca target=\"_blank\" href=\"https://mobile.twitter.com/olenkere\">\u003cem > @olenkere\u003c/em>\u003c/a>\u003cem > featured & I'm not amused you visited her farm before I did.'\u003c/em>\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eBNS0bpeqI3","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"e_qtM5BccYU","content":{"text":"\u003ch2 >\u003cstrong >KENYA\u003c/strong>\u003c/h2>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch3 >\u003c/h3>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch4 >\u003c/h4>"},"type":"text","actions":["eBNS0bpeqI3"],"cl":"text pgUA8QRpZQ"},{"key":"eb0t8kN7Ek8","type":"section","children":["egR7Q88nfDG","e7dbpTjXTiC","eLXxG6W0UHi","eGk5kcQGKS0","eQP0Tche_u-","elgVUvHb51S","ekaGPDKRlqm","eIlHijbF0y7","egx9jFvoOpM","esIzNI8pn8H","e_qtM5BccYU"],"cl":"section"},{"key":"e6ghqMpMFEx","type":"frame","cl":"frame"},{"key":"eaWz3r3Dsf7","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/NATOD8G0yg.3a2aqnaqb.360.webm-00001.png","sources":[{"duration":227,"width":640,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/NATOD8G0yg.3a2aqnaqb.mp4","height":360},{"duration":227,"width":640,"format":"video/webm","url":"https://film.vev.design/10Jyew2jQg/NATOD8G0yg.3a2aqnaqb.webm","height":360}],"name":"Y2Mate.is - Which tomato is grown on an agroecology farm-mOAoKOayHJk-360p-1658337697306.mp4","key":"NATOD8G0yg"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"eP-uh_K_MuI","content":{"text":"\u003cp >\u003cstrong >Video: Which tomato is grown on an agroecology farm? \u003c/strong>\u003c/p>\u003cp >Food blogger Rogers Balamaga sets out to find out why a tomato from an agroecology farm is so different. He talks to people on the street as well as experts. He discovers how agroecology contributes to healthy food. \u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eFeiaj9tOUo","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"egVShN0MSfn","content":{"text":"\u003ch2 >\u003cstrong >UGANDA\u003c/strong>\u003c/h2>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch3 >\u003c/h3>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch4 >\u003c/h4>"},"type":"text","actions":["eFeiaj9tOUo"],"cl":"text pgUA8QRpZQ"},{"key":"epDZbPrT6bh","type":"section","children":["e6ghqMpMFEx","eaWz3r3Dsf7","eP-uh_K_MuI","egVShN0MSfn"],"cl":"section"},{"key":"ePvoPNMNVjt","type":"frame","cl":"frame"},{"key":"exRkSY2NbXo","type":"frame","cl":"frame"},{"key":"eMLNIvQYB9W","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"e0N3Z4QrB9u","content":{"text":"\u003ch2 >\u003cstrong >ETHIOPIA\u003c/strong>\u003c/h2>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch3 >\u003c/h3>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch4 >\u003c/h4>"},"type":"text","actions":["eMLNIvQYB9W"],"cl":"text pgUA8QRpZQ"},{"key":"ew-CI2MUts0","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.360.webm-00001.png","sources":[{"duration":204,"width":640,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.mp4","height":360},{"duration":204,"width":640,"format":"video/webm","url":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.webm","height":360}],"name":"Y2Mate.is - YALTA launches first local vegetable seeds bank-TCOl7--8M3M-360p-1658337408204.mp4","key":"WPFf9N1GJP"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"egJ_0qpqGla","content":{"text":"\u003cp >\u003cstrong >Video; Fresh food close to the city\u003c/strong>\u003c/p>\u003cp >Do you know where your food comes from? 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Now, youth like \u003ca rel=\"noopener external\" href=\"https://www.linkedin.com/in/muthikej/?originalSubdomain=ke\" target=\"_blank\">\u003cu >Jannifer Muthike\u003c/u>\u003c/a>, \u003ca target=\"_blank\" href=\"https://youtu.be/yJKPJMIqxus\">\u003cu >Dominique Xavio Imbabazu\u003c/u>\u003c/a>, \u003ca target=\"_blank\" href=\"https://youtu.be/I-KBiyQ1-X8\">\u003cu >Sarah Onchangu\u003c/u>\u003c/a>, \u003ca target=\"_blank\" href=\"https://youtu.be/dcX0B57HlAs\">\u003cu >Kento Ethiopic\u003c/u>\u003c/a> etc., are able to showcase their agroecology best practices for marketing and knowledge sharing. \u003c/p>\u003cp >\u003c/p>\u003cp >Social media followers: \u003c/p>\u003cp >\u003ca target=\"_self\" rel=\"noopener external\" href=\"https://www.facebook.com/YALTA.Initiative\">\u003cbr />\u003cbr />\u003c/a>\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>"},"type":"text","cl":"text"},{"key":"ecxrdxxD3v3","content":{"text":"\u003cp >In total, the campaign reached over 123,500 people: \u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>"},"type":"text","cl":"text"},{"key":"e-3RLhjh2Jq","content":{"text":"\u003ch2 >\u003c/h2>\u003cp >\u003c/p>\u003cp >Since 2020, the YALTA social media platforms have been spreading the word about agroecology, and encouraging youth to start agroecological businesses while creating jobs for other youth in the community. Through the collaboration between the YALTA initiative, Makmende communications agency, and influencers and social media ambassadors from Kenya, Ethiopia, Rwanda and Uganda, this campaign has grown to make a bigger impact across Africa and around the world. \u003c/p>\u003cp >Our use of different social medial platforms allowed us to reach various demographics. We engaged these groups by asking questions, mentioning our active followers in our posts and responding to comments. We also had fun getting to know our followers, and inspired fellows in the agroecology sector to join the campaign along the way. \u003c/p>\u003cp >The campaign also helped establish a strong bond between the YALTA initiative and social media influencers. Learn more from a good example of \u003ca target=\"_self\" rel=\"noopener external\" href=\"https://www.linkedin.com/in/calebkaruga/?originalSubdomain=ke\">\u003cu >Caleb Keruga\u003c/u>\u003c/a>.\u003c/p>\u003cp >\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"eWFgCMyoMhg","content":{"text":"\u003ch2 >\u003cstrong >These are only some of the results. 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They talk to people on the street and they talk to farmers. Does agriculture pay?  \u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"emCEzYLqE0Q","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019.360.webm-00001.png","sources":[{"duration":241,"format":"video/mp4","width":640,"url":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019.mp4","height":360},{"duration":241,"format":"video/webm","width":640,"url":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019.webm","height":360}],"scrollingSource":{"duration":241,"width":640,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/YtB0RboHuS.3a2agf019_scroll.mp4","height":360},"name":"Y2Mate.is - What is agroecology-kxtZgAn1Ws8-360p-1654732306713.mp4","key":"YtB0RboHuS"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"eoJxxmkPuAi","content":{"text":"\u003cp >\u003cstrong >Video: Caleb Karuga visits a Black Soldier Fly farm\u003c/strong>\u003c/p>\u003cp >Caleb Karuga visits agripreneurs who farm with agroecological principles. Jannifer produces high protein animal feed that also has antibacterial activity that inhibits diseases.\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"e4TgVaXJJUY","content":{"text":"\u003cp >\u003cstrong >Kenya was a great success, among young people interested in Agriculture. \u003c/strong>\u003c/p>\u003cp >For Twitter, a good example is of two tweets that reached more than 51,000 people in one day! 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He talks to people on the street as well as experts. He discovers how agroecology contributes to healthy food. \u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pAOf6DONG1"},{"key":"e-72SjEpxMC","type":"frame","children":["eiA9cMtAzBg","ewrpJTa7wGk","esEDq2BtqiD","eS7Uo52OYpN"],"cl":"frame"},{"key":"e815YOupWgg","type":"wu8uG6mrVuI","children":["e-72SjEpxMC"],"cl":"wu8uG6mrVuI"},{"key":"eiui3xcP8SX","type":"frame","cl":"frame"},{"key":"e7FMkyY-_lx","type":"frame","cl":"frame"},{"key":"e_fK8Xjfg4X","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ejumFEX2ZzF","content":{"text":"\u003ch2 >\u003cstrong >ETHIOPIA\u003c/strong>\u003c/h2>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch3 >\u003c/h3>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch4 >\u003c/h4>"},"type":"text","actions":["e_fK8Xjfg4X"],"cl":"text pgUA8QRpZQ"},{"key":"eVJ0Rp5253W","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.360.webm-00001.png","sources":[{"duration":204,"width":640,"format":"video/mp4","url":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.mp4","height":360},{"duration":204,"format":"video/webm","width":640,"url":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.webm","height":360}],"name":"Y2Mate.is - YALTA launches first local vegetable seeds bank-TCOl7--8M3M-360p-1658337408204.mp4","key":"WPFf9N1GJP"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"e8hA0eVWa6p","content":{"text":"\u003cp >\u003cstrong >Video; Fresh food close to the city\u003c/strong>\u003c/p>\u003cp >Do you know where your food comes from? 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