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communication at the core\u003c/h2>\u003cp >\u003c/p>\u003ch3 >Making \u003cstrong >communication\u003c/strong> an \u003cstrong >essential\u003c/strong> part of the initiative resulted in an \u003cstrong >inclusive\u003c/strong> \u003cstrong >development\u003c/strong> and \u003cstrong >dissemination\u003c/strong> of the awareness campaign. \u003c/h3>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch4 >\u003c/h4>"},"type":"text","actions":["ehhlvG5G8Tt"],"cl":"text 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that sharing is caring\u003c/h2>\u003cp >\u003c/p>\u003ch3 >The \u003cstrong >online\u003c/strong> YALTA community \u003cstrong >grew\u003c/strong> and had active participants because \u003cstrong >young\u003c/strong> \u003cstrong >entrepreneurs\u003c/strong> and \u003cstrong >local\u003c/strong> \u003cstrong >influencers\u003c/strong> \u003cstrong >shared\u003c/strong> their stories and experiences and peers \u003cstrong >trusted\u003c/strong> their content.\u003c/h3>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch4 >\u003c/h4>"},"type":"text","actions":["eByLheDE2Si"],"cl":"text 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Our campaigns were tailored to their local contexts, and successful because they were from youth, for youth.\u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>","textEditorHeight":475},"type":"text","cl":"text pAOf6DONG1"},{"key":"eqBt6wbdXo1","content":{"strength":0.2,"moveAgainst":true},"type":"wElmEElJ0j","cl":"wElmEElJ0j"},{"key":"euCph4QZ787","content":{"linkText":"Full Article","link":{"mode":0,"timer":0,"tweenIn":{"x":[1,"easeOutCubic",0,1],"time":0.5},"inFront":1,"tweenOut":{"x":[-1,"easeOutCubic",0,1],"time":0.5},"preset":"slide-to-left","page":"pmsGOBJdLxw"}},"type":"w3tbowgsq-","actions":["eqBt6wbdXo1"],"cl":"w3tbowgsq-"},{"key":"ev3nJd4zJuZ","content":{"text":"\u003cp >Growing an audience: Key figures and links \u003c/p>"},"type":"text","cl":"text"},{"key":"exDbCZ42oI1","content":{"startVisible":false,"loop":false,"infiniteLoop":true,"loopAmount":1,"mute":true,"fill":true,"preload":"auto","controls":true,"video":{"thumbnail":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.360.webm-00001.png","sources":[{"duration":204,"format":"video/mp4","width":640,"url":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.mp4","height":360},{"duration":204,"format":"video/webm","width":640,"url":"https://film.vev.design/10Jyew2jQg/WPFf9N1GJP.3a2aq2n2q.webm","height":360}],"name":"Y2Mate.is - YALTA launches first local vegetable seeds bank-TCOl7--8M3M-360p-1658337408204.mp4","key":"WPFf9N1GJP"}},"type":"w74dqar7","cl":"w74dqar7"},{"key":"ePlZfbajUuX","type":"section","children":["emjNr5s987w","euCph4QZ787","ev3nJd4zJuZ","exDbCZ42oI1"],"cl":"section"},{"key":"e4OnaMHe3uv","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1592831438983,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eNJT16qfObx","content":{"text":"\u003ch3 >How can we use communication to create interaction and get young people closer to their role models? Communication experts Alda Hardanto and Ivan MikulÃc from Makmende Media set up the YALTA social media campaign and share their story. \u003cbr />\u003c/h3>"},"type":"text","actions":["e4OnaMHe3uv"],"cl":"text pgUA8QRpZQ"},{"key":"eGWBlliUB__","content":{"strength":0.2,"moveAgainst":true},"type":"wElmEElJ0j","cl":"wElmEElJ0j"},{"key":"e7Rz8EuQBwg","content":{"linkText":"Full Article","link":{"mode":0,"timer":0,"tweenIn":{"x":[1,"easeOutCubic",0,1],"time":0.5},"inFront":1,"tweenOut":{"x":[-1,"easeOutCubic",0,1],"time":0.5},"preset":"slide-to-left","page":"pZfGzhyHvN4"}},"type":"w3tbowgsq-","actions":["eGWBlliUB__"],"cl":"w3tbowgsq-"},{"key":"ekxEoWUIVHG","content":{"text":"\u003cp >Expert Talk\u003c/p>"},"type":"text","cl":"text"},{"key":"eIUu2qn_UlH","type":"section","children":["eNJT16qfObx","e7Rz8EuQBwg","ekxEoWUIVHG"],"cl":"section"},{"key":"eHGorDr0h_t","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1631293476390,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1631293476390,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1631293476390,"LoadAnimation":{"duration":0,"delay":0.2,"translateY":["20px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eGpHqMKUVfW","content":{"text":"\u003ch3 >Meet our youth ambassadors\u003c/h3>\u003ch4 >\u003cstrong >Meet Caleb and Dunross\u003c/strong>\u003c/h4>"},"type":"text","actions":["eHGorDr0h_t"],"cl":"text pAOf6DONG1"},{"key":"enh04l-Yz45","content":{"text":"\u003cp >\u003cstrong >Caleb Karuga | \u003c/strong>Agroecology Influencer\u003c/p>\u003cp >\u003c/p>\u003cp >To get youth entrepreneurs interested in agroecology, we need to show them that it can be the basis of a successful business. And what better way than through those who have already done it? Meet Caleb Karouga, a video star who shows others that Farming is Cool!\u003c/p>\u003cp >\u003c/p>\u003cp >\u003c/p>","textEditorHeight":475},"type":"text","cl":"text"},{"key":"eRdfbrLEDZG","content":{"cont":{"tablet":{"params":{"HoverAnimation":{"duration":0.2,"delay":0,"scale":0.98,"preset":"scaleUp","easing":"easeInOutQuad"},"trigger":"Hover","updated":1672933426738}},"desktop":{"params":{"HoverAnimation":{"duration":0.2,"delay":0,"scale":0.98,"preset":"scaleUp","easing":"easeInOutQuad"},"trigger":"Hover","updated":1672933426738}},"mobile":{"params":{"HoverAnimation":{"duration":0.2,"delay":0,"scale":0.98,"preset":"scaleUp","easing":"easeInOutQuad"},"trigger":"Hover","updated":1672933426738}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eIf4kf0zwo1","content":{"link":{"mode":0,"timer":0,"tweenIn":{"x":[1,"easeOutCubic",0,1],"time":0.5},"inFront":1,"tweenOut":{"x":[-0.7,"easeOutCubic",0,1],"time":0.5},"preset":"parallax-from-right","page":"pHrFNFrcTH1"}},"type":"external-link","cl":"external-link"},{"key":"eKQNQrgRn3I","content":{"src":{"url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/37WJF4Mo12RFzcC9gEsCJSnBB6e2/image/pNQjphXWNy.png","key":"pNQjphXWNy","ratio":1.7772277227722773}},"type":"image","actions":["eRdfbrLEDZG","eIf4kf0zwo1"],"cl":"image"},{"key":"ewUh8WB-V81","content":{"strength":0.2,"moveAgainst":true},"type":"wElmEElJ0j","cl":"wElmEElJ0j"},{"key":"esimH8_3g7T","content":{"linkText":"Full Article","link":{"mode":0,"timer":0,"tweenIn":{"x":[1,"easeOutCubic",0,1],"time":0.5},"inFront":1,"tweenOut":{"x":[-1,"easeOutCubic",0,1],"time":0.5},"preset":"slide-to-left","page":"pHrFNFrcTH1"}},"type":"w3tbowgsq-","actions":["ewUh8WB-V81"],"cl":"w3tbowgsq-"},{"key":"eiIVmSlEnGj","type":"frame","children":["enh04l-Yz45","eKQNQrgRn3I","esimH8_3g7T"],"cl":"frame"},{"key":"eKyqQnCUKQB","content":{"cont":{"tablet":{"params":{"HoverAnimation":{"duration":0.2,"delay":0,"scale":0.97,"preset":"scaleUp","easing":"easeInOutQuad"},"trigger":"Hover","updated":1672933413906}},"desktop":{"params":{"HoverAnimation":{"duration":0.2,"delay":0,"scale":0.97,"preset":"scaleUp","easing":"easeInOutQuad"},"trigger":"Hover","updated":1672933413906}},"mobile":{"params":{"HoverAnimation":{"duration":0.2,"delay":0,"scale":0.97,"preset":"scaleUp","easing":"easeInOutQuad"},"trigger":"Hover","updated":1672933413906}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"e6p7DPbYZb7","content":{"link":{"mode":0,"timer":0,"tweenIn":{"x":[1,"easeOutCubic",0,1],"time":0.5},"inFront":1,"tweenOut":{"x":[-0.7,"easeOutCubic",0,1],"time":0.5},"page":"pQBLeRsQ8UN","preset":"parallax-from-right"}},"type":"external-link","cl":"external-link"},{"key":"eDPKacPImK7","content":{"src":{"key":"zRtAIGytp-","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/37WJF4Mo12RFzcC9gEsCJSnBB6e2/image/zRtAIGytp-.png","ratio":0.8307692307692308}},"type":"image","actions":["eKyqQnCUKQB","e6p7DPbYZb7"],"cl":"image"},{"key":"e_863Ymw8Zb","content":{"text":"\u003cp > \u003cstrong >Dunross Kariuki | \u003c/strong>Beekeeper & YALTA Social Media Ambassador\u003c/p>\u003cp >\u003c/p>\u003cp >To get youth entrepreneurs interested in agroecology, we need to show them that it can be the basis of a successful business. 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Meet Dunros Kariuki, a bee-keeping businessman who is inspiring youth to follow the path of his success. \u003c/p>\u003cp >\u003cbr />\u003cbr />\u003c/p>\u003cp >\u003c/p>","textEditorHeight":475},"type":"text","cl":"text"},{"key":"eHKxRTNCdDH","content":{"strength":0.2,"moveAgainst":true},"type":"wElmEElJ0j","cl":"wElmEElJ0j"},{"key":"eBUDnHjyiA0","content":{"linkText":"Full Article","link":{"mode":0,"timer":0,"tweenIn":{"x":[1,"easeOutCubic",0,1],"time":0.5},"inFront":1,"tweenOut":{"x":[-1,"easeOutCubic",0,1],"time":0.5},"preset":"slide-to-left","page":"pQBLeRsQ8UN"}},"type":"w3tbowgsq-","actions":["eHKxRTNCdDH"],"cl":"w3tbowgsq-"},{"key":"eQrJ7f4w-CL","type":"frame","children":["eDPKacPImK7","e_863Ymw8Zb","eBUDnHjyiA0"],"cl":"frame"},{"key":"eRGKbjpdqH6","type":"section","children":["eGpHqMKUVfW","eiIVmSlEnGj","eQrJ7f4w-CL"],"cl":"section"},{"key":"e5F3q5L2e1I","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1672994403888,"LoadAnimation":{"duration":0.7,"delay":0.2,"once":true,"translateY":["10px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutCubic"}}},"desktop":{"params":{"trigger":"Load","updated":1672994403888,"LoadAnimation":{"duration":0.7,"delay":0.2,"once":true,"translateY":["10px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutCubic"}}},"mobile":{"params":{"trigger":"Load","updated":1672994403888,"LoadAnimation":{"duration":0.7,"delay":0.2,"once":true,"translateY":["10px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutCubic"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"etivW45Jxia","content":{"text":"\u003ch2 >\u003cstrong >5\u003c/strong> \u003cstrong >LESSONS\u003c/strong> ABOUT AWARENESS CREATION\u003c/h2>"},"type":"text","actions":["e5F3q5L2e1I"],"cl":"text pgUA8QRpZQ"},{"key":"eY3DlKStXqc","content":{"shapeId":"iKx_CjOmP1"},"type":"shape","cl":"shape"},{"key":"eKD5L7NoZTr","type":"wu8uG6mrVuI","children":["etivW45Jxia","eY3DlKStXqc"],"cl":"wu8uG6mrVuI"},{"key":"e1qqBjxIjLF","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1672994399206,"LoadAnimation":{"duration":0.7,"delay":0.2,"once":true,"translateY":["10px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutCubic"}}},"desktop":{"params":{"trigger":"Load","updated":1672994399206,"LoadAnimation":{"duration":0.7,"delay":0.2,"once":true,"translateY":["10px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.2,"first"],"opacity":[0,1],"easing":"easeOutCubic"}}},"mobile":{"params":{"trigger":"Load","updated":1672994399206,"LoadAnimation":{"duration":0.7,"delay":0.2,"once":true,"translateY":["10px","0px"],"scale":1.03,"stagger":[0.2,"first"],"preset":"staggerSlide","opacity":[0,1],"easing":"easeOutCubic"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eFksh6b2RbB","content":{"text":"\u003ch2 >Lesson 1 | Show the best of the best\u003c/h2>\u003cp >\u003c/p>\u003ch3 >Youth interested in agriculture and business could \u003cstrong >model\u003c/strong> their \u003cstrong >work\u003c/strong> through best cases and role models. Once they started participating in \u003cstrong >networks\u003c/strong> and \u003cstrong >capacity\u003c/strong> \u003cstrong >buidling\u003c/strong> \u003cstrong >activities\u003c/strong>, they became \u003cstrong >role models\u003c/strong> in their community.\u003c/h3>\u003ch3 >\u003c/h3>\u003ch3 >\u003c/h3>\u003ch4 >\u003c/h4>"},"type":"text","actions":["e1qqBjxIjLF"],"cl":"text 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communication at the core\u003c/h2>\u003cp >\u003c/p>\u003ch3 >Making \u003cstrong >communication\u003c/strong> an \u003cstrong >essential\u003c/strong> part of the initiative resulted in an \u003cstrong >inclusive\u003c/strong> \u003cstrong >development\u003c/strong> and \u003cstrong >dissemination\u003c/strong> of the awareness campaign. \u003c/h3>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch4 >\u003c/h4>"},"type":"text","actions":["e3k586Vxu8K"],"cl":"text 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that sharing is caring\u003c/h2>\u003cp >\u003c/p>\u003ch3 >The \u003cstrong >online\u003c/strong> YALTA community \u003cstrong >grew\u003c/strong> and had active participants because \u003cstrong >young\u003c/strong> \u003cstrong >entrepreneurs\u003c/strong> and \u003cstrong >local\u003c/strong> \u003cstrong >influencers\u003c/strong> \u003cstrong >shared\u003c/strong> their stories and experiences and peers \u003cstrong >trusted\u003c/strong> their content.\u003c/h3>\u003cp >\u003c/p>\u003cp >\u003c/p>\u003ch4 >\u003c/h4>"},"type":"text","actions":["eY3GgC37H8t"],"cl":"text 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into practice\u003c/h2>\u003cp >\u003c/p>\u003ch3 >\u003cstrong >Young\u003c/strong> \u003cstrong >entrepreneurs\u003c/strong> that joined YALTA started using social media for \u003cstrong >marketing\u003c/strong> \u003cstrong >purposes\u003c/strong> after \u003cstrong >seeing\u003c/strong> how they could best \u003cstrong >present\u003c/strong> their businesses \u003cstrong >from\u003c/strong> the \u003cstrong >videos\u003c/strong> in the awareness campaign and the social media influencers.\u003c/h3>"},"type":"text","actions":["egaoxYAykB8"],"cl":"text 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up\u003c/h2>\u003cp >\u003c/p>\u003ch3 >Research shows that \u003cstrong >awareness\u003c/strong> \u003cstrong >creation\u003c/strong> \u003cstrong >activities\u003c/strong> alone have \u003cstrong >limited\u003c/strong> \u003cstrong >impact\u003c/strong>. 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